Milo Mee: Marketing Portfolio

While attending San Diego state University, Milo took on a Marketing Minor, seeking to combine his two skill sets further down the line. But when the box office manager left at the begining of the SDSU school year, every show suffered from low ticket sales and too little marketing too late. Taking the matter into his own hands, he put together a team and pitched a full marketing campaign for the spring musical RENT!

He and his team started from scratch, rebuilding the SDSU Musical Theatre brand into a interconnected social media presence that focused on undergraduate success and quality production advertisement. Their campaigns utilized hashtag analytics, cross promotion, and physical media to generate buzz around both the program and the show.

As a result of their multichannel campaigns, they sold out all six performances of Rent (with a capacity of 324), leading to a revenue just under $30,000. This made Rent the best selling production in the history of SDSU's theatre department!